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內(nèi)訓課件下載
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本周報名客戶展示
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課程編號： 802616媒體應對技巧Media Skills推薦星級：
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課程分類：
職業(yè)素養(yǎng)系列>>媒體應對技巧Media Skills
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培訓講師：
課時：
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課程對象：
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報名聯(lián)系：
021-5566 9210， 189 1765 5637（微信） training@021px.com
- 課程背景
- 課程收益
- 課程大綱
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Media Skills
The media influences the way we are perceived by current and potential customers,
suppliers, employees and investors as well as the general public. Perception is
everything, so it is crucial that we effectively communicate our desired image to the
media. However, to speak the language, we must first understand the media and how it
works.
The Simitri Media Skills Workshop equips executives with the skills to convey their
confidence, personality and trustworthiness to the media. In this workshop, participants
learn how to stay ahead of the game, utilising the media as a powerful communication
tool.
The Media Skills Workshop addresses a variety of situations, including:
• Crisis management
• New product launches
• Public announcements
What are the benefits for the participants?
By completing this workshop, participants will:
• Communicate to the media more effectively
• Use different strategies and tactics to deliver their message
• Have more confidence when speaking to the press
• Understand the importance of adapting their media style based on the situation
and topic
What topics are covered?
How the Media Works
Planning for an Interview
Controlling the Interview
Media Interview Techniques
Speaking in Sound Bites
Answering Questions
Tips & Hints
How is the workshop customised to your needs?
Simitri takes a number of steps to ensure the workshop meets the needs of your
organisation, your team and the individuals.
• The Facilitator works with your management team to understand the specific
issues facing your business.
• The Facilitator speaks with each participant to understand his or her background,
needs and objectives.
• The Participants complete a questionnaire creating a case study that they will use
during the workshop for role-plays and exercises.
Through these pre-workshop activities the course becomes more relevant to the
participants, resulting in a higher ‘a(chǎn)bsorption’ level and ensuring immediate use of their
new skills in the workplace.
傳媒應對技巧
媒體的報導會影晌別人對我們的印象，當中包括現(xiàn)有或潛在的客戶、供貨商、雇員、技資者，以及一般市民大眾。印象代表一切，因此，我們要有效地向媒體傳達我們的理想形象。要跟媒體對話，我們必須先了解媒體，以及其運作的模式。
為行政人員提供各種技巧，使他們在面對媒體時能表現(xiàn)自信心、個性和建立信任。在工作坊里，學員會學習怎樣令自己保持主導地位，善用媒體作為有力的傳播工具。
傳媒應對技巧工作坊涵蓋各種情況，包括：
• 危機管理
• 新產(chǎn)品發(fā)布
• 發(fā)表公開聲明
學員將有何得益？
完成本工作坊后，學員能夠：
• 更有效地與媒體溝通
• 采用不同的策略和技巧來傳遞訊息
• 向媒體講話時更具自信心
• 了解到應按不同情況和議題調(diào)整應對方法
工作坊將涵蓋什么題目？
媒體運作
為訪問作準備
主導采訪
接受采訪的技巧
言簡意賅
回答問題
竅門及提示
工作坊如何切合您的需要？
我們會采取多個步驟，確保工作坊能夠迎合您的機構、您的團隊和您個人的需要。
• 導師會透過您的管理層了解您們業(yè)務所面對的情況和需求
• 導師會跟每一位學員談話，以了解各人的背景、需要和目標
• 學員須完成一份問卷，當中包含一個個案作為角色扮演和練習之用
這些準備工作讓學員了解工作坊與他們息息相關，從而加強他們的「吸收」水平，令他們可以即時在工作環(huán)境中活用新技巧。 - 講師介紹
- 在線報名
滬公網(wǎng)安備 31011302003263號;